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Products > CES Customer-Relationship-Management (cesCRM)

Good customer relationship and optimize profits

Based on the best practices of our leading retail customers, the ability to identify key customers, retain them and encourage their purchase is definitely the key to success. cesCRM is specifically developed for empowering retailers with the knowledge and tool to improve customer service, refine marketing strategy and take proactive action to drive customers to purchase.

Using this system, the users can easily maintain your VIP members in high flexibility, by which enterprise can make more delicate and pertinent strategies and analysis again different customers. Implementation with rewrite card system, the customers can enjoy the reward during shopping immediately.

Main Areas of Functionality
  • Membership Management
    Maximizes profits by recording, analyzing and using customer information. Data are stored in central database and shared among shops

  • VIP Reward System
    Gives special discount, cash rebate and gifts to your customers and keeps them loyalty with our VIP reward system.

  • Automatic Promotion Engineer
    Provides free-of-charge way in “e” promotion to match customers interests and needs

  • Customer Purchasing Behavior
    Keeps customer sales history to analyze their purchasing behavior and make personalized marketing campaign to please your customers

  • CRM Analysis Reporting
    Analyzes customer behavior by using VIP analysis report including VIP sales report, VIP best and worst sales report, purchase frequency report and transaction report

Benefits to Customers
  • Builds up good customer relationship with efficient and highly personalized communication through various channels
  • Saves time and cost per contact with automation of promotions and events and delivery through "e" channel
  • Enables tracking of campaign results for fine-tuning and future reference
  • Ensures timely delivery of messages
  • Increases the success rates of marketing campaigns by distributing highly targeted and personalized messages